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Top 5 things that attract talent to your company

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Recruitment is one of the most important steps in attracting talent to the company. But more than posting on various recruitment websites and social media platforms, here are some things to make your company more attractive to job seekers.

1. Referral

Employee testimonials are very important among potential employees, especially in senior positions. Word is spread among networks, both online and offline.

As much as companies do background checks on potential employees, applicants also conduct research on what former and current employees say about the company.

2. Compensation and benefits

The company’s benefits and employee compensation is one of the most important factors in attracting potential talents in the company. More than the compensation, however, potential employees would also look at the other benefits on top of the basic salary.

Some of the common benefits that appeals to potential employees are:

  • Health maintenance organization (HMO) membership
  • Number of vacation and sick leaves, as well as emergency leaves
  • Leave encashment
  • Bonuses and incentives
  • Emergency financial assistance
  • Other benefits like maternity/paternity/vaccination leaves

3. Organization and structure

Anything that is unorganized is basically a tell tale sign among potential employees. The recruitment process should be organized and the potential employees should have a clear understanding of who will interview them next, when their next schedule is set, what they should expect when hired, what they should prepare before onboarding, etc.

This allows potential employees to focus on each step of the hiring process and eliminate uncertainty.

4. Supportive and understanding recruitment

When information and processes are vague, applicants may be hesitant in accepting offers.

The length of time it takes to process the applicant and how often the information changes may cause uncertainty and anxiety among potential employees. This kind of recruitment experience can also be spread among their network, which can be detrimental to the company.

A clear and transparent recruitment process that is neither pushy or lax can set the potential employee’s expectations and let them be certain on what they’re signing up for.

5. Career growth

Potential employees should have a clear idea on what’s in store for them in the company, more than the free coffee and occasional cookies.

Give them something to look forward to after being recruited. These can be something as simple as performance incentives or as big as promotions. The criteria for each should also be clear: what do they need to achieve, how they are scored if there is a scoring system, etc. And how do they diversify their skills and responsibilities later on (so they can see a future in the company).

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